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Founded from a true love of fishing for King Salmon using their natural forage…the Alewife. We have a passion for innovating cut bait fishing in the Great Lakes. We developed the original Alewife bait strip, which is specially treated to last longer in the water. We hand-cut and package each individual piece in the Toronto area. We are Canadian sourced and Canadian owned.
What Makes Our Products Different
100% Real Alewife
UV Glow Cut Bait
Enhanced Durability (will last hours in the water and take multiple fish without falling apart)
No freezing or refrigeration required
Firm and Thick Cut
Great Customer Support
When you buy one of our products, you become part of a select community of anglers.
We love to hear from you! Drop us a line to let us know how it works, and we’ll share your successes on our Instagram page.
We are available to answer any questions you have about the best way to use our products.